Not sure if you guys have seen the commercials or the tags in the store but Kroger is offering 2x fuel points on many items in the store. So items like cereal, candy, juices and more will have the tags.
Kroger is really trying to pump those fuel points. I guess if you are shopping might as well grab the perks
Also, according to the online ad they are still offering 4X fuel points on gift card purchases.